Building Your Brand using Social Media is a 6-week course that meets 90 minutes each week on Wednesday evenings.  Its purpose is to develop and implement a Social Media strategy centered on your brand ~ this could be you or your company.

Social Media plays an important role in getting your message out, becoming a part of the conversation and making a difference; however, with so many social networking choices, it can be overwhelming.  We will focus on popular social networking sites like Twitter, Facebook, LinkedIn, Ning, and YouTube to learn about their functionality and features, as well Blogs and statistical tracking.

My approach to the creation of a Social Media plan is about Authenticity & Transparency, and generating a brand where others can see, feel and understand your or your company’s message even if they’ve yet to meet you in person, attend an event or purchase your product.  It’s about quality and sincerity ~ not tactics. 

During the 6-weeks, you will clarify your brand’s mission statement and niche market, as well as create and develop social networking profiles.  There will be brainstorming, round table discussions, networking, strategic planning and development.

At the end of the 6-weeks, you will have achieved a creative vision for your Social Media plan and walk away with a completed project.  Classes begin Wednesday, January 20th from 6 – 7:30 pm.

Here’s what people are saying about the Building Your Brand Course

There were two things I knew about social media before taking Michele Mattia's workshop: 1) that was/is the wave of the future -- and not just for social interaction but for business as well. And 2) that I knew nothing about it, how to use it or how to make it work for me. 

All that changed when I signed up for Michele's class. She walked us through the many different aspects of social media: facebook, tweeter, linked-in, ning, and blogging. Each class was dedicated to a different feature of this new world. Her instruction is very clear, the workshops were very interactive and she gave each participant a great deal of individual attention. And she is blessed with the patience of Job. I am now "booking, tweeting, linking, ninging and blogging" along with the best of them. 

If you are looking for a workshop that will get you motoring into this new, exciting field Michele Mattia's classes are terrific! ~ John Howard Swain • Dynamic Media Training (www.dynamicmediatraining.com)

Building Your Brand with Social Media (6-Week Course!)

Wednesdays beginning January 20th • 6 - 7:30 pm

Location:  New York Conservatory for Dramatic Arts; 39 West 19th Street, 3rd Floor. Room #306

Contact: Michele Mattia, Strategist (michele@designingyourdash.com) • 646.593.8931